I’m a newbie to universe of Social Media, but not to media in general. I’ve been working at this game since long before the Internet was formed from the primordial soup of bits and bytes. You could say media’s in my DNA. As a wee lad I watched my dad read the news on black and white TV, seated at a table in front of a curtain speaking into an RCA Velocity microphone. When it comes to accessing media for promotion not much has changed since those days. Whether social or otherwise, the key question for the customer has been “how do I know XXX media will get me the attention, awareness, interest, or action I’m paying for? The stock answer to that question is usually summed up in the word, “metrics.” In search of a more complete definition I came across this article from April, 2014. Yes, an Internet year is longer than a dog-year, but the article seems to be still relevant. blog.bufferapp.com/definitive-guide-social-media-metrics-stats. My favorite quote in the piece is, “The end goal is action, not eyeballs.” This was attributed to Jay Baer, though it’s been a truism for media marketing since long before Jay could say, “blog.” For as long as I’ve been in marketing, my mantra has been, “Awareness. Relevance. Action.” Awareness: First, you have to get attention (eyeballs). Relevance: Next, you have to quickly connect with a want or a need. Action: Does your message, once received and related to, create a change of behavior? At the end of the day, metrics – whatever they may be – are a measure of change.Read More →
A recent survey announced that there are now 1.7 billion social media users in the world. No surprise, Facebook is number one. I swiped the above graphic from #smlondon ( https://socialmedialondon.co.uk/evolution-of-social-media/) because it clearly shows how Facebook dominates the SocMed universe. To mind mind, if you’re going to dip your toe into social media, start with Facebook. That said, don’t expect that your occasional posts are going to ripple across the Interwebs just on the strength of your rapier wit, or bizarre cat videos. One must allocate some major time and effort. Post a lot! Make it interesting. And, if you truly want to hitch you wagon to the Facebook engine, I suggest exploring the Facebook version of Googles Adwords https://www.facebook.com/advertising.Read More →
When my just minted BFA daughter was about to leave the warm bosom of Chapman University for the mean streets of the So Cal marketing world, I was brimming with advice on what she should do to promote her graphic design and illustration skills.
Of course, she would need a professional website and, lucky for her, she had a marketing pro dad who could call in a few favors to whip up a state-of-art Internet Portal.
How quickly parents forget.
When Valerie was six, or so, she asked for my help to learn to ride a bike. “Absolutely,” I said, “when I get home this evening from work.” I guess my help wasn’t fast enough – nor apparently needed – for when I got home that evening she was riding her bike up and down our driveway. It’s worth noting that In those days we lived on a hill and the drive was pitched like ski slope.
Before I could say, “cascading style sheets,” Valerie had located a free website tool and whipped up her own well-designed and mobile-friendly site. Check it out: https://www.valerierustad.com/
Still, the full impact of my irrelevance had yet to dawn until I’m counselling Valerie on what she needs to do to promote her artwork the world.
Valerie politely waits for me to take a breath so she can get a word in. When I do, she tells me that a website is fine and all, but she’s going to use social media to promoter her artwork.
“Ah, Facebook,” I mutter proudly. I’d been on Facebook for a couple of years. Dad was no social media laggard.
“Hmm, no, dad,” Valerie replied. “I’ll use Instagram and Tumblr. They’ll reach more of the people I’m interested in.”
I felt like a buggy whip salesman just introduced to Henry Ford. “Tum-bler…really.”
According to Wikipedia, Tumblr is a microblogging platform and social networking website owned by Yahoo! Inc. Tumblr allows users to post multimedia and other content to a short-form blog. Users can follow other users’ blogs, as well as make their blogs private. As of February 1, 2015, Tumblr hosts over 221.3 million blogs.
It’s true that Facebook numbers its users in the billions, but like its nearly forgotten predecessor MySpace – Facebook has long since fallen out of favor with millennials.
Today I’m a Tumblr subscriber with my own mini-blog showcasing my homemade movie posters that pay tribute to my favorite films. I have no followers. I also have an Instagram account with a whopping 28 fans.
Valerie’s Instagram fan base is – at last count – 641. A drawing she posted last summer https://instagram.com/p/r17NXCKxam/?modal=true garnered over 1200 “likes” and “41” shares.
Her most recent Tumblr post (https://valerie-rustad.tumblr.com/) has over 8,300 notes, a category that includes both likes and shares.
Lest you think that I’m in some sort of competition with my daughter, let me put that suspicion to rest. In the world of social media content and personality rule: two areas where she has me beat hands down.
I’ll settle for being an old block off the young chip, thank you, and I’m proud to be so.Read More →