CASE STUDY

Cave Dwellers/Promotional Campaign

BACKGROUND

Branding Political Support

Muelrath Public Affairs asked me to help them develop promotional materials for acquiring new clients who need help in promoting new projects in what are often contentious political environments.

OBJECTIVES

Fun with Fanaticism

Create some cartoon characters to parody the stereotypical folks who protest new real estate or business developments, also known as C.A.V.E. (Citizens Against Virtually Everything) Dwellers.

RESULTS

Character with Legs

The original characters became the basis for a long-standing promotional campaign including a Viewmaster with a multi-image disc, unique packaging, brochure and squeezable (stress) dolls.

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SKILLS REQUIRED

Mascot/Character Design
Creative Direction
Illustration

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