CASE STUDY

Bay Area Creative Foundation/Non-Profit Logo

BACKGROUND

Celebrating Student Creativity

Invited to develop a brand for a new arts organization with the goal of encouraging and supporting the young artists by providing awards that promote and honor their creativity.

OBJECTIVES

Bridging Art and Location

Create a distinctive logo that suggest creativity, in general, and reference the greater San Francisco Bay area. Also created collateral designs including a newsletter, mailer and award certificates, and create short promotional videos to encourage high school students to submit creative works in 6 different areas of artistic practice: photography, practical art, music performance, video production/screenwriting.

RESULTS

BACF received Hundreds of Entries

The response was outstanding. Students from all over the Bay Area responded enthusiastically with entries in all the categories. Many students sent multiple entries, or entries in multiple categories. Two hundred students were recognized at a public ceremony in the fall of that year.

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SKILLS REQUIRED

Brand Development
Creative Direction
Copywriting
Art Direction
Video Production

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