WHY ADVERTISING MASCOTS KEEP GOING, AND GOING…
Thanks to their near mystical power to create affinity between a business and its customers, I’ve long…
Thanks to their near mystical power to create affinity between a business and its customers, I’ve long…
I borrowed this blog’s title from an HBO “clip show”* that aired from 1989 until 1994. Ironically,…
Recently I had dinner with my daughter who, in my expert* opinion, is an exceptionally talented illustrator….
LARGEST GENERATION The Millennial generation, aka “Gen Y,” are those men and women currently aged 16 to…
I’m a newbie to universe of Social Media, but not to media in general. I’ve been working…
A recent survey announced that there are now 1.7 billion social media users in the world. No…
Currently, the most popular channel on YouTube is Pewdiepie. Episodes record a twenty-year-old Swede named Felix Kjellberg…
When my just minted BFA daughter was about to leave the warm bosom of Chapman University for…
My first website kicked off in 2003, when I returned to being an independent brand-marketing consultant after…